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Tuesday 24 May 2011

4: Consider the effects so far, and possible effects in the future, on media institutions involved in your case study.

4: Consider the effects so far, and possible effects in the future, on media institutions involved in your case study.


What impact has New Digital Media had on Apple?


More and more institutions are trying to connect to apple to incourage more and more audiences to get involeved. Apps from the app store is just one way; different programmes seem to have apps which you can watch, play or interact with the show. This means you can interact with something live, making it more appealing. For example The programe 'The Cube' has its own game which you can download on the app store, for iPhone, iPod and iPad.
 
Most instiutions like to follow a certain device, as they see it becomes popular more and more copies of the . The iPad is one of the newest devices made by Apple, and already has other institutions trying to copy and make their own ideas. The newest rivals are Blackberry PlayBook, HP Slate, Google and HTC Tablet  and many more. With most of these going at lower prices than an iPad, which will come out more popular?
 
In the near future I dont think any other instiutions will compare with them, as Apple is most popular all around the world. The only institution which may be able to compete is Blackberry, in the future...

9: Is the size of the audience any different now than before the impact of new and digitial media (or has the pattern of usage changed)?

9: Is the size of the audience any different now than before the impact of new and digitial media (or has the pattern of usage changed)?

Since apple have created the iPhone there have increased the popularity of Apple. The iPhone has just about every type of new media possible, from the internet to mobile telephony to gaming and new media technology. This is one of the most advanced phoneso ut at the moment, making everyone wanting it. 
http://www.apple.com/iphone/features/
Most of the features used are not on other phones, HTC is one upcoming phone in which it may compete with iPhone 4. Since Apple are thinking of making a new iPhone, will anyone be able to keep up with the tstandards that Apple can bring.

There is a new app on the iPhone 4 which helps you find your phone if lost of stolen, this helps anyone in a bad or sticky situation. People can log into there account then search on the internet where it is. kind of like a CSI/detective game.

Audiences find Apple more advanced in technology then other media institutions as it has more and more things coming out by the minute.


Here are some facts about Apple devices.
Before announcing the iPad 2 Wednesday, Apple CEO Steve Jobs took some time to provide a few numbers and sales figures in some key business areas.

iBookstore: Customers have downloaded more than 100 million ebooks from Apple's ebook store, which was launched with the original iPad. iBooks has since expanded to all Apple devices running iOS 4 and above.
On Wednesday, Jobs said Random House would join Apple's iBooks offering, bringing more than 17,000 new titles to the store. Earlier this week, Random House announced that it would adopt the agency model for ebook sales, which paved the way for Wednesday's announcement. Random House had been the last holdout among the six major publishing houses to join the iBookstore.
All told, Jobs said, there are now more than 2,500 publishers on the iBookstore.
iPhone: Apple has now sold more than 100 million handsets, Jobs announced Wednesday. Interestingly, Apple's CEO didn't mention the recently launched Verizon iPhone 4, or provided any detailed information on how many of those devices were sold.
iPad: In 2010, Apple sold 15 million iPads in just nine months, more than any other tablet computer ever sold. The iPad generated $9.5 billion in revenues for the company, and has gained over 90 percent of market share.
iTunes and App Store: There are now some 200 million accounts with credit cards on iTunes, probably the largest database of customer accounts in the world according to Jobs.
The App Store has more 350,000 apps, of which over 65,000 are designed specifically to take advantage of the iPad's advanced capabilities. Finally, Apple has distributed more than $2 billion to developers who sell their apps through the App Store.

http://www.focus.com/briefs/marketing/11-effective-strategies-apple-uses-create-loyal-customers/