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Monday 24 January 2011

Book/Article and Internet/Web Research

Book/Article Research:

Key:
  • Red : Author-Year-Title-Place-Publisher
  • Blue: Quotes (and Page References)
  • Green: Explanation
  • M G Durham - 2009 - THE LOLITA EFFECT - United Kingdom - Duckworth Overlook
  • "In India, for example, make-up sales rose from $2.3 millions in 1997 to $14 million in 2005, and sales of hair care products generate $19.3 million, according to the market research from Euromonitor." page 106
  • Explains the rude of make-up/hair products in only a short amount of years -can investigate how and why that has happened
  • "50 Cent's "Ayo Technology," T.I.'s "You Know What It Is," and Maroon 5's "Wake Up Call" - all contain images of female strippers performing for fully dressed male viewers; all of the representation of women in these videos conform to the porno version of sexuality that involves skimpy clothing or strippin and sexual servitude to me, while the lyrics establish the men's voracious desire of those women." Page 75
  • Explains how women are seen to make a music video popular and also how lyrics potray them
  • " Disney cartoon heroines - Ariel in The Little Mermaid, Jasmine in Aladdin, Pocahontas in the film of that name- are frequently scantily clad, and their body proportions mimic those of centrefolds (Pocahontas has been called a "buckskin Barbie" by one critic), with large breasts, wasp waists, long legs. The corresponding male cartoon characters, of course, are fully clothed. The core message is not hard to recognize: if you're female, your desirability is contingent on blatant body display." Page 77
  • Explains that even cartoons are seen as beautiful IF they have less clothes on. less clothes = more popular
  • Dan Laughey - 2009 - Media Studies Theories and Approaches - United Kingdom - Kamera Books
  • "It would take another book to cover all the music, films, TV shows ,websites and other media that they stirred up a public storm about their potentially harmful effects. From Elvis Presely's gyrating hips (his first televised performances where shot from the waist up to avoid complaints about indecency) to the child's play 3 (1991) copycat murder of a two-year-old; from role-play game Doom's (1993) alleged influence on high-school shootings to emo music's association with teen-suicide packs; from junk food advertisements to online pedophilia - the lists of suspects is considerable." Page 34
  • The influence of media on the audience from films
  • "Labels are placed on individuals and groups by the rest of us in response to all sorts of actions and behavior. The boundaries between normal and deviant, lawful and criminal, good and evil are established by this kind of 'social consensus' view. But in practice, social consensus is not entirely democratic. Some individuals and institutions within any society have greater power than other to react to situations, voice their opinions and attach labels to others. Politicians, magistrates, senior police officers, bishops, head-teachers and 'spokes people' of various kind are just some of those given the privileged position of shaping social reaction to  particular event or problem." 
  • Moral panics caused by who makes it an issue - moral panics of plastic surgery, crime etc
  • Chas Critcher - 2006 - Critical Readings: Moral Panics and the Media - United Kingdom - Open University Press
  • "First their must be a heightened level of concern over the behavior of a certain group or category and the consequences that the behavior presumably causes the rest of the society"
  • Definition
  • "Societies appear to be subject, every now and then, to periods of moral panic. A condition, episode, person or group of persons emerges to become defined as a threat to societal values an interests; its nature is presented in a stylized and stereotypical fashion by he mass media; the moral barricades and manned by editors, bishops, politicians and other right-thinking people; socially accredited experts pronounce their diagnoses and solutions ways of coping are evolved or (more often) resorted to; the condition then disappears, submerges or deteriorates  and becomes more visible. 
  • why is it moral panic and how
  • Chris Newbold, Oliver Boyd-Barrett, Hilde Van Den Bulk - 2002 - The Media Book - United Kingdom - Hodder Headline Group
  • "Postmodernism  can be seen as:
  • a practical within the cultural society industries - that is, one can be a post-modern film-maker, artist, write etc
  • a sociological condition, which many believe that the western world is moving into, or may ne already in
  • a set of philosophical ideas concerning the shifting, transient nature of  reality in a post-industrial society
  • a combination of the above and more"
  • How Post-Modernism is seen and how we can determin it.
  • Martin Barker and Julian Petley - 1997 - Ill Effects: The Media/Violence debate - United Kingdom - Roteledge.
  • "At the trial, the judge speculated on what might haveprooted the killing. He wondered if there wasnt a connection with violent videos. he didtn mention any perticular flms, but the press had been primed, and one film, childs play III, became their target. However, it soon became clear that, despice police effors, there was not a scrap of evidence that the boys watched the film. Did this failure priduce retractions of the claim. Did any of the newspapers, or Alton, or the other campagners, admit they had been wrong? Not one."
  • " Most of us have no have no chance to check claims in cases like this. We are therefore dependent on how the facts are presented to us by the media. In fact, if we want an example of media effects, this is probably the clearest we can get! And it is very tempting to welcomme and accept quick-fix explinations that seem to 'make sense'."
  • Media Studies: AS & A2 - 2008 - Pearson Longman
  • "A game which, for example, rewars anti-social behaviour without consequence is likely to be placed in a more restrictive catagory than one which gives free rein to aggresive impulses - Carmageddom being a prime example. The conrern here is morstl to do with pissible effects on impressionmable children and younger pepole, coupeled to a psychological model which sugests that rewarding anti-social behaviour at an early stage of developmen is lekely to have a lasting impact upon them in later life and , consequencly, on the greater society at large."
  • "Frederic Jameson identified stages of capitalism which have lef to the development of the postmodernist culture and society:
  • Market Capitalism, associated ith particular technological developments, i.e. the steam-driven moror, and with a particlar kind of aesthetics - realism
  • Monopoly capitalism, assocaiated with technological developments, especially electricity - and modrnism art
  • Multinational or consumer capitalsim, associated with sophisticated nucleur and electronical technologies, and correlated with postmodernism"
  • "For Baudrillard, a postmodrnism sociey is comprised of simulacra, not originals - not only the obvious simulacrum of a poster copy of a famous painting but also a television programme, for example - there is no original programme which all the others copy, only the copies of themselves."
  • Jim Powel, Joe Lee - Postmodernism for beginners
  • "After all , many 20th-century supermen have proven that you have to destory in order to create."
  • " Now we live in in a culture that esteems presence over absence, icon over non-existance, vuluptious virgin over vacant vacuum, wholes over holes!"
  • Sense and Nonscence about crime, drugs and comunities: a policy guide
  • "Crime in America hit a 35 year low in 2008. The national crime victimization survey reported that in 2008 rates of both violated crime and property crime reached the lowest level recorded since the NCVS was inniciated in 1973."
  • When Children Kill Children - David A Green
  • " Each boy blamed the other though venables admitted, comlicity druring the interviews. They were both formally charged on the evening of 20 February."
  • " Some detaisl of the murder itself appeared to be similar to some violent depictions in the movie Childs PLay III, believed by some to have been rented by the father of one of the killers"
  • Rumours of our progress has been greatly exaggerated
  • Boys were told they could grow up to do whtever they wanted. girls including me, were encouraged to be teachers, nurses, and secutries.  
Internet/Web Research:

Key:
  • Red : Article Title and Quote
  • BlueHyper link Web Adresses
  • Green: Explanation 
  • Crime and Deviance - Key Perspectives Revision
  • A ten point guide to Postmodernism and Crime
    Summary of Postmodernist approaches to Crime – very much a simplified and potted version.
    1. Society has changed – socially, economically, culturally, and politically.
    2. Identity is now about consumption, not class, race, gender. We can choose our identity now. Nb critics of pomo say we have to choose, we are forced to choose.
    3. There is a consumer culture – this is how identity is created, and e.g. through mass media, not through class, race, gender.
    4. Consumer culture promotes individualism.
    5. So people think of themselves as individuals. They are free of obligations to others.
    6. This means that there are no rules in a sense – you can do what you want.
    7. At the same time, if there are big gaps between expectations and achievements (the haves and the have-nots) it can result in a ‘culture of resentment’.
    8. This means that there is no reason why people shouldn’t commit crime to get what they want – so they can make their choices in terms of identity.
    9. Other sociologists, influenced by postmodernism, use the idea of social exclusion – there are big gaps between the haves and have nots and ‘wild spaces’ (Lash and Urry) of cities where poor and rich live right next to each other. This leads to distrust and resentment and high crime rates.
    10. Globalisation. Crime is now a global phenomenon, e.g. organized crime crosses national boundaries. People in Britain can be victims of crime committed a long way overseas.  Or crime committed in the UK can be part of a network of international crime, e.g. cars stolen in UK and sold in Africa or elsewhere.  This means there is more risk and its harder to control crime.
  • http://tutor2u.net/blog/index.php/sociology/comments/crime-and-deviance-key-perspectives-revision/
  • How different people see crime in media, social divide and difference between different culture and different aspects
  • The ultimate postmodern spectacle

    Celebrity trials, like those of OJ Simpson and Michael Jackson, are sometimes loosely called postmodern, meaning that they are media spectaculars thronged with characters who are only doubtfully real.
  • Feminism: what went wrong?


  • My daughter and her friends are hard-working, sensible girls who care about exams and don't aspire to be models for Nuts or Heat, as far as I am aware. No doubt there is an element of irony, and mother-bating, in her wish-list. But there is a serious problem with the mindless hedonism that grew out of Girl Power and learnt its morals from Sex and the City, a problem which Natasha Walter examines in her new book, Living Dolls: The Return of Sexism.

  •  http://www.telegraph.co.uk/family/6969532/Feminism-what-went-wrong.html


  • Violent video games linked to aggression in children

  • The link between video games and aggressive behaviour was analysed in comparative studies in Japan and the United States in a bid to determine how closely they were connected.
    The results, which were published in this month's journal Pediatrics, showed that despite cultural differences and disparities in crime rates, children across the spectrum were affected equally by playing games

  • http://www.telegraph.co.uk/news/worldnews/asia/japan/3376397/Violent-video-games-linked-to-aggression-in-children.html

  • Readers' Responses: Opinions on Media Violence

    We are now living in a violent world and the disheartening part of it is there are a lot of violent cases which involve youngsters-they are the masterminds of all this evil doing or they are the victims themselves. Should media violence be responsible on that?http://www.topics-mag.com/readers/media-violence-forum.htm



  • The early years of TV

  • Dixon of Dock Green has come to represent the ‘golden era’ of policing, when a clip round the ear was enough to deter most young criminals, and crime was considered not only solvable, but even preventable by a good bobby on the beat.


  • http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/mm21_rep_police.html

  • A beginners’ guide to...Laura Mulvey

  • In practice, Mulvey’s work is often misunderstood or at least grossly over-simplified. Vaguely referring to ‘the gaze’ as the way every male audience member objectifies every female character into a sexual entity fails fully to explain how this process takes place, and ignores the all-important issue of identification with the protagonist.

    http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/mm21_theory_mulvey.html

  • scary statistics about makeup / what are you afraid of?One of of five boyfriends have never seen their girlfriends without makeup- not even in bed.http://dreamingiris.wordpress.com/2010/03/11/scary-statistics-about-makeup/






  • •41% of the women polled said they would be mortified if a colleague saw them without makeup.


    •One of of five said they would not let even close girlfriends see them without makeup.


    •One third would not even consider leaving home unarmed with a full grooming kit—including lip balm, eyeliner, deodorant, and hairbrush.


    •71% said they are much prettier with makeup on.

  • CONFESSIONS OF A FEMINIST
    Some girls feel guilty about wanting to wear makeup. That's how I felt. I believe that all women should be treated equally, no matter what they look like. So I kept my curiosity about makeup a secret, afraid to betray my beliefs about equality. Well, there's a new secret, and this is one you can tell everyone-you CAN wear makeup and be a feminist

  • http://www.feminist.com/resources/artspeech/girls/confessions.html

  • A Feminist Perspective on Women and Crime

  • Such androcentric studies urged many feminist writers to develop theories that engaged in negative and/or reactive projects and/or criticised social, theoretical, and political relations, thereby challenging theories that currently existed. Critique and construct were important creative alternatives for the production of feminist, not simply anti-sexist theory, and without them according to Grosz, problems of the past, especially patriarchal assumptions, could have been repeated (1990: 59). According to Spelman, feminist theory has not changed all that much and has neglected to include the 'problem of difference'. She suggests that 'feminists have extrapolated the condition of the most privileged type of woman - the white, middle-class, heterosexual - to all women' and the 'conflation of women in feminist theory has not produced a melting pot of different ages, colours and classes' (1988: 4). She also suggests that white feminist criminologists, although objecting to the 'stereotypical representations of female offenders', have had little to say about indigenous women or those from developing countries. To fail to see differences in racial groups is to 'reinstate the white woman's assumption that the problem is always first one of gender, never one of difference' (Spelman, 1988: 57-58). This apparent absence of race and other factors such as employment are mentioned in the following discussion.


  • http://www.keltawebconcepts.com.au/efemcrim1.htm

Monday 17 January 2011

Contemporary Textual Analysis

Nip/Tuck


MIGRAIN:

Media Language:

  • Theme tune with words in it saying "make me beautiful" and "a perfect life". - this shows how people may think when getting plastic surgery, that when they have it its to make them perfect, but in real life - that's not the case. http://www.youtube.com/watch?v=7MaNO5r6PKs
  • The lighting would represent the real situations, as its set in a surgery the lights would have to be shown as a real surgery, by using real examples. 
  • All settings represent money, big houses, nice cars, nice clothes, drugs, sex - represent lots of money!
  • Non-Diegetic sounds being used to make the hospital/clinic sound more realistic, patients, machine sounds

Institution:
  • Produced by Warner Bros. Television:
  • Name known by people all over the world
  • Does all types of genres
  • Walt Disney is there competition meaning they will only bring out programmes which will bring more ratings and money
  • Broadcasted by FX networks
  • Both shown on Sky digital and Virgin media - Both accessible to everyone (have to buy)
  • Broadcasts all different types of genres, from original shows to rebroadcasts

Genre:
  • Medical Drama; Physiological Horror
  • Plastic surgery being shown, this would be medical references. With using medical words, real situations, or real investigation must of been used to help the story line, a behind the scene doctor?
  •  Physiological Horror - the show is very graphic and gory, this shows the science of it all. Not for the faint hearted, different episodes are different restriction depending on how bad the situations are.
  • With a genre like this these will be shown on FX or programmes which deal with sex, drugs and beauty. Sky one, FX, 

Representation:
  • Filmed in Miami, Florida, Hollywood, California (have to be made of money to even live there)
  • Both surgeons live two different lifestyles but both fancy money made
  • Women and men shown on Nip/tuck are either body conscience, addicted to plastic surgery, been persuaded by the surgeons etc. They may think they need the money lifestyle, and need to look like it.
  • Twins who have nose jobs, women who had tummy tucks, women who just have sex with the surgeons to feel acceptable.
  • People who watch it may find it acceptable to get plastic surgery just for insecurities.
  • Rich Playboys and Barbie dolls

Audience:
  • 18-50
  • From last couple of series it became more female based, mainly because of the relationships, surgery's, how to make yourself beautiful?
  • Two different surgeons with two different lifestyles; married and bachelor
  • Male view - Hugh Heffner lifestyle, sex, drugs, money 
  • Female view - married in a relationship who may have ups and downs

Ideologies and Values:
  • The audiences who watch have many different views on it. As the audience is such a massive gap between viewers people from generations have different views on the lifestyle and plastic surgery.
  • Different religions have different ways of perceiving it, an atheist will maybe accept it more than Christian or Muslim. This could go back to the religious views of how people are brought up.
  • People who are against it may watch it to get a different insight, maybe to watch to understand as they may not understand the people who do it

Narrative:
  • Theme/intro having mannequins to represent perfect, with lines drawn all over body to present perfect.
  • Two very different surgeons with different lifestyles.
  • Dr. Sean McNamara lives the family lifestyle, has a kid (Matt McNamara) and wife (Julia McNamara) who have their normal family ups and downs, rows over stupid things. The audience who watch it will probably relate more if there older, and more family orientated (women).
  • Dr. Christian Troy is a bachelor who has sex with different women, does anything for a lot of money. This could show how the males are attracted to the program, being stereotypical?
  • Both surgeons work together on different types of patients, whether or not they agree, they have a strong working relationship.
  • Komo news is local Seattle news
  • Producing news to different places using your local area.
  • "In Your Community" lets Seattle get local news from where they are
  • Watch live news, radio, connect with social sites etc
  • Footage:
  • Video used of a cartoon influencing young boys to copy their actions.
  • With it leading to a death, show may have been cancelled
  • News reporters - posh, smart - have no emotion - need to be serious on each subject to look professional
  • Names at bottom of screen - So that you know the name and its a friendly introduction so you feel comfortable around them when their telling you local news, also as its local news you feel more comfortable when the news readers are introduced - no awkwardness? even though its behind a screen
  • Having Seattle as the background of the studio, makes it known where they are, can relate, like other news - for example in the UK-  Daybreak uses the river Thames as their background as it can relate to the audience of where it is.
  • By having a japanese women present a news report on a japanese cartoon, makes the whole story more relevant? - or just a coincidence
  • Standing in front of the children sign - proving he is in a child ward where he died.
  • Showing a clip of the cartoon lets audiences be familiar with the cartoon if they don't know
  • Diegetic sounds used outside the studio to show real life, possibly make it hit home to the audience.
  • When talking to outside people, asking questions about who he was and what happened, makes the audience get a sense of who he is and how tragic it is. 
Institution:
  • Komo News
  • ABC are connected with Komo news
  • Team up with advertisers, local viewers, agents make a better website.
  • Advertisers of local companies can advertise their own stuff, making it community based.
  • Also have a iphone app in which you can use the GPS to find where you are to give you the local news (in Seattle) means their more connected with their audience. the app was developed by DoApp (http://www.doapps.com/)
  • DoApp is the leader in mobile and web development - who work alongside - mobile local news (most popular platform for TV News, and radio station to deliver content on mobiles), Kenex (real estate), adagogo (advertisement), mRemedy (Health care professionals)
  • Fisher interactive network (http://www.fisherinteractive.com/)
Genre:
  • News:
  • Presenting different issues each day to people in Seattle about weather, traffic, sport, entertainment etc.
  • Narotu making a big debate about children assisting a boy to do a trick seen from a cartoon, which means them being influenced by it. 
  • As its from a local town, people in Seattle can feel more hurt by it then say people in the UK, this means they have a stronger community bond.
  • Komo 4 News Shown at 5am , 11 am 4-5-6pm, 11pm giving different people different times to watch

Representation:
  • As its from a little community, it makes us wonder why the boys where so influenced.
  • Codey Porter watching a cartoon where a character buries himself in sand.
  • Children May be Naive enough to copy and that it doesn't happen to everyone?
  • Might be a mis-representation of a young group of 10 year old boys - gullable, venerable, needs a sense of guidance
  • Mis-representation of parents- not looking after children properly, is it their fault?
  • 10 year old children copying a cartoon - maybe they are to influencial
Audience:
  • Komo News - 18-60 (community)
  • a family based news, as it has different platforms different types of people can listen so its wide range friendly.
  • As it has different times in whoch its on, different types of news can be show to the audience.
  • Has all different types of genres so that its not only sports based or entertainment based.
  • The audience of this news report would of been prime time, where families may be sitting down to watch TV

Ideologies and Values:
  • Audiences may think the parent may be to blame because of the things their child watches
  • depending on the audience and their background will effect them in different ways
  • it may make parent weary of what their child watches on a daily bases, and how far they can be influenced
  • how far would a parent go without having to wrap their children in bubble wrap
  • Who is to blame?
Narrative:
  • Shows the audience how a normal child can be so easily influenced over a cartoon
  • the news reports show the condolences of many people in their neighbourhood, but how far can it go?
  • the children who did it, didn't not realise he couldn't breath, thinking he was part of the cartoon. was it influence, or a plan?
  • Closed narrative in which the audience would make up their mind who the villain would be, or was it just fate.
  • chronological as their was loads of films before it, shows the progress or his death
  • Having a flashback of him when he was younger makes the audience think he's innocent, meaning it wasn't his fault.
Different Platforms:

James Bulger Case - John Venebles:



















MIGRAIN

Media Language:
  • As James Bulger was killed at just 2 years old by 10 year old boys Jon Venables and Robert Thompson
  • The story is a historical phenomenon and John Venebles was let out last year and then admitting to downloading child pornography
  • James Bulger was kidnapped and killed in 1993
  • He admitted downloading 57 pornographic pictures of children on to his computer between February 2009 and February this year.
  • The now 27-year-old Venables pleaded guilty to a second offence of distributing indecent photographs of February this year, and a third offence of distributing 42 images in February 2008
  • Set around the news room and around the court of where he was
  • As his identity is not allowed to be known, only old pictures can be shown. ]
  • Worlds like "spiraling", "out of control" etc to explain his self being.
  • Timeline of arrests, problems, what's happened since then



Institution:
  • Channel 4 News
  • News Division of British TV Broadcaster of Channel 4
  • Produced By ITN
  • Different type of news channels/times depending on what type of news
  • competing with news channels like FIVE, BBC 1, ITV at the same time.
  • You personally can advertise with Channel 4 unlike BBC as its TV licensing.
  • The most highlighted programs are documentaries
Genre:
  • News:
  • Presenting local news and also wider issues which may effect us
  • Presenting Entertainment, Local News, Wider Contexts etc.
  • More formal unlike news on BBC 3 that has more celebrity quick news, who will have different audiences.
Representation:
  • John Venebles pleading guilty to downloading and distributing child pornography after just recently being released
  • As he was given another name to protect himself, he still did wrong and ended up back in jail.
  • Some people who watch it may think keep him in jail forever, maybe so, but that would only make him more unstable than he is now.
  • He done his time (even though should of been more) but has still gone agaisnt the law, meaning he should get more time for second offence.
  • Is the news trying to put us against him?
  • By making it biased - they make the audience think twice
  • putting a story line of who he is and what he's done it turns us against him
Audience:
  • 20-50
  • Audiences will watch it can have their own opinion against him, even though the news will try and be biased and sway them in the different direction
  • As there is a good wide range of audiences who will watch this, they have the right to make up their mind, even though depending on what news you watch depends on yourself and the way you are.
  • Moral Panic against him - happens everyday, but because of the generations
Ideologies and Values:
  • People who were brought up in 1993 would of seen the Jamie Bulger story as a cry for help, and very unusual. This would of panicked audiences and kept their child safer and in reaching distance
  • Depending on your generation would depend how you would go about the story, maybe was a cry for help, influential standards etc.
  • To create sympathy and panic towards James and between you and Jon Venables.

Narrative:
  • Jon Venables would be sent to prison again for distributing child pornography, by just coming out of prison not long before, set up roar about how long his prison sentence was and maybe it should be longer
  • some how the different methods of punishment were brought in
  • Closed narrative
  • showing time line of his faults make the audience feel worried/scared about him
  • Different Platforms:
E-Media:
Print

Media Box Online - Knife Crime


Migrain:


Media Language:

  • Media Box give money to youths who want to make a video to make a difference and show awareness to a certain situation - in this case knife crime
  • Based outside in an estate - to maybe prove this is where it happens more
  • A lot of close up used to show emotion between the person talking about the situation and the audience. - The boy explaining why he was show stabbed and the women explaining the issues to the camera - having the close up shot can show the closeness between you and the person
  • Natural lighting would of been used to show outside the estate
  • Diegetic sounds have been used apart from the music involved.
  • Grime music being played at beginning.

Institution:
  • Youtube
  • People can upload any videos they like of either themselves, other people, of films, reactions etc
  • Other institution's have their own channels in which they can show their own shows - for example channel 4 - 4OD can show their programs to the audience through youtube.
  • Have 34 different languages allowed
  • Copyright is one main issue as people don't take it serious which may end up to the account being deleted.
  • Media Box
  • Media box is in association with channel 4 documentaries
  • gives people 13-19 or 25 if they have disabilities, money is given to them to make a video to bring awareness to young people
  • Media box is associated first light, media trust, skill set, UK film council - lottery fund, communities and local government.

Genre:
  • Amateur documentary
  • Youth related documentary in which youths make it themselves, making it good awareness to people of the same age

Representation:
  • presenting awareness to young people about certain situations
  • telling audience why and how knife crime has become such a big issue
  • challenging the black stereotype of who believe knife crime revolves around
  • all black "cast" proving that you can get pass the stereotype
  • negative story - need to pass over the stereotype and need to stop knife crime all together, the reason it is and needs to stop

Audience:
  • Predominately 13-25 year old
  •  braking barriers
  • trying to identify the problem and solving it by saying the problems and showing the resolution

Ideologies and Values
  • People who live in an estate who may be in trouble and cause it, can have something to help
  • they may need different reassurances that there not the only one with problems
  • knife crime is on the up and mostly in youths, so youths making a video will raise awareness
  • by being a black "cast" the stereotype can be helped in saying its not them
Narrative
  • Open Narrative - the story is not closed as the issue is not resolved, 
  • flashbacks used to show how you an change your ways
  • by being a simple story everyone will understand - no facts or statistics used just plain experiences
  • we can all be hero's if we want and dont have to let knife crime effect us.

50 Cent - Ok, You're Right




Migrain:


Media Language:

  • Music video showing a surgery of some sort getting raided by (clown) masked men 
  • Music at beginning before the actual music starts sounds circus music is played in a eerie way to represent the clowns taking over.
  • the lighting is mostly from the guns or inside the surgery 
  •  all 'invaders' have the same mask and clothes on, showing no one can be recognized and officers would probably be confused in looking for one person when hey all look the same
  • freeze framing at the beginning and the camera wandering through the scene is almost as if its a virtual tour until the gun fires to the beat starting the music video officially
  • non-diegetic sounds are used, for example the gun never makes a real sound as it starts from the beat, sound effects added after to make it seem real
  • when 50 cent is in the chimney/confined space, the camera usually changes from close ups to wide shots, showing his actions to the audience, and also when close up it shows no emotion as its only the mask.
  • no facial expressions used from masks, unless 50 cent take it of then most of the time he's smiling, showing the situation isn't serious and a bit of fun

Institution:
  • The music video is made by 3 different institutions - Aftermath Records, Shady Records and Insterscope Records.
  • By them all teaming up to make one video this will mean they will all get more money in the long run. As all of them are owned by different companies - more audiences will listen to the music video as they all have different audiences.
  • For instance Sony wouldn't team up with other people to make a music video because they can handle the money they throw out and they will get it back, this may not necessarily be the case for these institutions s they need to share money to make money.
  • As Eminem has his own record label, 50 cent can join as their friends in the business and the money they make can be made together,  Eminem can sign 50 Cent up at any time.

Genre:
  • Music Video - Rap and Hip Hop
  • Music video which talks about violence, money, alcohol, women etc. This is usually the main topics around rap music, showing a bad influence to the audience. Even though its on an album