Active Reading

Richard Dyer
- 'How we are seen determines how we are treated, how we treat others is based on how we see them. How we see them comes from representation' - The Matter of Images.
Quote - http://www.slideshare.net/fleckneymike/representation-theory-2458490 - The matter of images quote
Richard Dyer believes that how something is represented is how we are determined to look at it. The media mould a figure and we go by what it proclaims.
- 'This is what everyone -- you, me and us -- thinks members of such-and-such a social group are like.' - The role of stereotype essay.


Platforms:
E-Media
 http://www.english-e-corner.com/comparativeCulture/core/deconstruction/frameset/stereotype.htm


Print:

 Broadcast:

Counter Argument:
http://mises.org/daily/2282

David Gauntlett
- David Gauntlett theory is to show that the influence of media, gives the audience no identity. He argues against.
- He argues the fact that we naturally challenge media and it is our choice whether or not to except what we see.
About Him - http://www.theory.org.uk/david/
About Him - http://www.theoryhead.com/gender/about.htm

Platforms:
E-Media


Print:

- Broadcast:


Counter Argument:

Urban Tribe	9 up, 5 down
	buy urban tribe mugs, tshirts and magnets Termed coined by french sociologist Michel Maffesoli. Its first widespread use came from his book, "Le Temps des Tribus" (1988). In it's original meaning, "urban tribes" were young city people that gathered in relatively small, fluid groups. These groups shared common interests that were, in general, different from the interests of mainstream culture.

Laura Mulvey
- Laura Mulvey believes that the world is seen through a males gaze, we have no control over the male dominance.
-  Woman are objectfied by the camera lens, which means gender of the audience are meant to accept the masculine point of view.
http://virtual.clemson.edu/caah/women/flc436/mulvey.html

E-Media
http://www.bfi.org.uk/live/video/310


Print

Broadcast




Counter Argument:


http://www.theory.org.uk/david/effects.htm
http://www.aber.ac.uk/media/Modules/MC30820/represent.html