Mest 4 Glogg

http://s006.mediajunkie.edu.glogster.com/mest-4-proposal/

1. The idea: The relationship between audience behavior and the media industry
2. The Investigation/research: investigating how the audience are influenced by certain things in media
3. The Theoretical toolkit: Media Consumptions, ideologies and values,instituion
4. The linked production: a trailer for a documentary which explores the audiences meda consumptions

Own Productive piece

1: Outline the Text and Topic to be investigated
The relationship between audience behavior and the media industry?

2: Outline the proposed linked production piece The linked production piece I would like to do will be a moving image. I would like to make a trailer for a move whcih shows audience behavior and the media industry. There are a lot of debates going around about this topic, including violence in films and video games and also the fake beauty of people in the media.
My film will represent the real world to the audience. It will shows whats right and whats wrong about todays socitey from the audience of today.
3: List at least 2 Media texts that you plan to investigate.
For my first text I will use news reels as my first text. This will show real life situations in which I can use for my linked production. This will include real life debates and issues surrounding this project.
(www.menstuff.org/issues/nyissues/tvviolence.html)

One article from CNN news (http://edition.cnn.com/2004/WORLD/europe/07/29/uk.manhunt/index.html) will be one of my texts as it says Video games have influenced a young teenage boy to murder a 14 year old boy.

For my other text I will use Nip/Tuck, this program promotes fake beauty and representational beauty on the audience. This promotes fake beauty and fake natural. This also shows the issues surrounding this topic.

4: Why have you chosen these texts?
I have chosen the newsreels as one of my texts because it shows a lot of real life debates suurounding knife crimes, gangs, fake beauty etc. It shows the controversy of different topics and either blows them up out of proportion or changes the views, this will be goof for my linked production.
I have also chosen Nip/Tuck  as the other text because it shows audiences that its okay to alter your body to make it look perfect; that natural beauty is not acceptable any more. As it is rated to 18+ its showing the audience that they will need plastic surgery to look beautiful and need to lead the lifestyle they lead which shows controversy against nature,


5: Apply MIGRAIN to the 2 texts.

News Reels

-Media language

- codes and conventions  - stories mood changes,

-Institution

- Sky News, ITV, BBC, FIVE
- Genre
- Reality
-Representation
- Presents fighting, beauty, gangs, teenagers etc.
-Audience
- Depends on the news channel and what the story is.
-Ideologies and Values
-
-Narrative
- Stories of real life events, engaging the audience of situations all around the world.

Nip/Tuck

- Media Language
- Codes and Conventions - Perfect bodies, perfect lifestyle, good money, nice houses
-Institution
- FX, 
-Genre

- Medical drama, Psychological horror
-Representations
- Miami is the perfect place for perfect people. Which means audiences will follow it to be perfect.
-Audience
- 18+, 18-30
-Ideologies and Values
- Different patients want different surgeries for completely different reasons. Audiences will follow this about their insecurities.
-Narrative
- Two Miami plastic surgeons who have two completely different personalities, who show different aspects to their work. 

6: What are the issues and debates surrounding these two texts?
Both texts are main issues in today's society, in how much they can influence the audience (and most of the audience is teenagers). As media is becoming the main "teacher" of teenagers they are more likely to be influenced by it and more likely to do it. Media can brainwash teenagers and manipulate them into thinking something different. As teenagers are still learning Media texts take this opportunity to brainwash children/teenagers what to think. The main issue surrounding the news are different all the time, this is why this text is good to analyse. We can see how the media effects the world through the news.
The main issues surrounding Nip/Tuck is that it is criticized by Parents Television Council. Many episodes have been threatened to be cut of because of some of the things shown to the audience. As the program tries to show some issues surrounding plastic surgeons and their patients; some are done to an extreme which makes it become very unacceptable to some channels.  

7: State why you believe the 2 texts fit the 'contemporary media landscape'.
The 2 texts fit the contemparary media landscape because there are lots of issues and debates surrounding these programmes. Violence in todays society is the worst thing teenagers are blamed for and also beauty is a controversial issue towards teenagers. News is seen as a vital thing as is used everyday with rea day events.

8: Discuss the reason this topic area resonates so deeply with you?
The topic area resonates so deeply with me because its the main issues in todays society and personal issues. In magazine and every news report, teenagers are shown to be worse each year, with violence rising, teenagers dying and more plastic surgeries being popular its damaging society. These issues should be shown in a different light and made better instead of making the audience more influenced by the media today.


jaleesa-mediastudies.blogspot.com/2008/11/individual-case-study.html

Media Guardian Top 100

1. What is the Guardian 100 and who are the Panalist that create it?

The Media Guardian Top 100 is an annual guide of the Top institutions, people or items in the UK today. Judged by media experts on how they have managed to stay on top or crumble within the culture, economics or the political power of todays society. The different judges are experienced media watchers from the worlds of politics, journalism, advertising, television.

Andrew Zein is a seniour vice resident of Warner Bros. He joined Warner Bros early this year after being manager director of Vicar of Dibley for 13 years. He was also part of the team who sold the independent producer Endemol.

Christian Payne previously spent 10 years travelling the world in jobs such as an expedition leader in Africa, a shepherd in Switzerland and a didgeridoo teacher in Australia. He writes anything and everything from social technology to photography.

Farah Ramzan Golant joined the advertising company AMV BBDO in 1990 and worked with Sainsbury's, BT, Mars, Mercedes and Aviva. In 200 she was appointed head of client service, in 2002 she become managing directer and in 2005 become cheif director. Which means making her way up in status wasnt very hard for her. She has lead the agency's drive into the digital world ad joined another company which was the parent company of AMV BBDO Worldwide in 2007.

Luke Johnson statrted 10 years ago in which he became the founder of Risk Capital Parters, which is a private equity. After six years as a chairman in channel 4 at the broadcaster he stepped down. He now owns and chairs bakery chain Patisserie Valerie and part time owner of restaurant business Giraffe. He writes a weekly column in the Financial Times and is chairman of the Royal Society of Arts.

Oona King was was peeiviously seniour policy adviser to Gordon Brown on equalities and divesity, but now is head of diversity at channel 4. from 1997 to 2005 she took unpaid leave from being a broadcaster to persure her compaign for the Labour nomination in the London mayoral race. Her political diary House Music was published in 2007.

Jane Martinson is the editor of MediaGuardian. Before joining the Gaurdian she worked at the Finincial Times as investment corresponent and financial reporter. She has been associated media business editor; City news editor and a lo of well known aricle.

John Plunkett writes many things, in which one is Radio. He writes for MediaGuardian and edits the Media Monkey diary column. In 2002 he started to contribute to MediaGuardian from his second year he virtually writes every profile.He worked for Boradcase, Heat Magazine and the Sun.His career started in his local newspapers, working at the Medway News and Standard in Kent and Eastern Evening in Norwich.

Steve Busfield is head of media and technology across the Guardian, the Observer and guardian.co.uk. Previously he worked for news editor of Guardian.co.uk. Before his Guardian career he was a showbusiness reporter for Daily Mail, news and editor of Broadcasr and a reporter for the Press Gazetter. Also reporter for the Stoke evening Sentiel and Nottingham Evening Post.

From 2002 to 2009 Veronica Wadley was editor of the London Evening Standard. She is now chair of the Arts Council London and has a number board positions lie advisory council of arts and business. She was previously deputy editor of The Daily Telegraph and Daily Mail.

2. How many women are in the top 100?
There are approximatly 16 woman in the top 100. This shows the top 100 are male dominated on the influence in the UK this year, while last year there was 19 woman.


3. What companies do these women work for and in what roles?
12. Jay Hunt - Controller of BBC1 in Broadcasting
16. Rebekah Brooks - Cheif Executive of News international
18. Elisabeth Murdoch - chairman and chief executive of the Shine Group
21. Helen Boaden - Director of BBC News
25. Dame Marjorie Scardino - Chief executive of Pearson
34. Tessa Ross - controller of Film4
36. Dame Gail Rebuck - Chairman and chief executive of Random House
42. Roisin Donnelly - Corporate marketing director and head of marketing for Procter & Gamble UK and Ireland
45. Jana Bennett - Director of vision for BBC
50. Cilla Snowball - Chief executive of AMV Group; chairman, AMV BBDO
62. Sly Bailey - Chief executive of Trinity Mirror
63. Janice Hadlow - Controller of BBC2
69. Jane Bruton - Editor of Grazia
80. Angela Jain - Head of E4
82.Martha Lane Fox - UK digital champion

The roles of the woman in the top 100 are usually main jobs like Chief executive and Chairman.

Chairman and Chief Executive:

- Rebekah Brooks - Chief Executive of News international

- Elisabeth Murdoch - Chairman and Chief Executive of The Shine Group

- Dame Marjorie Scardino - Chief Executive of Pearsons

- Dae Gail Rebuck - Chairman and Chief executive of Random House

- Cilla Snowball - Chief executive of AMV Group and Chairman of AMV BBDO

- Sly Bailey - Chief executive of Trinity Mirror

Chief Executive seem to be the main role in the Top 100 woman. As Chief executive is the highest ranking in the corporate officers or administrators in charge of total management in their company. Even though there are not a lot of woman in this top 100 they do have a high ranking in each of their jobs even though they mostly have more than one job.

Head, Director, Controller, Editor:

- Jay Hunt - Controller of BBC1 in Broadcasting

- Helen Boaden - Director of BBC News

- Tessa Ross - controller of Film4

- Roisin Donnelly - Corporate marketing director and head of marketing for Procter & Gamble UK and Ireland

- Jana Bennett - Director of vision for BBC

- Janice Hadlow - Controller of BBC2

-Jane Bruton - Editor of Grazia
-Angela Jain - Head of E4
-Martha Lane Fox - UK digital champion

Even though these woman aren't Chief or Chairman they are still highly ranked and highly respectable woman in their job. For example Angela Jain is head of e4, so instead of a woman being dominant in the role of being top, Angela Jain has risen to the top of e4 and become head of the whole institute. Even though Angela Jain is head of E4 she is still very much at the bottom, showing just because she is in charge of E4 doesn't mean she will be top ranking.

4. What percentage of the 100 is women?
16% of Woman are in the top 100. This shows that the woman are less influential on todays society.

5. How would you assess the balance of power in this list and why do you think it is this way?
I think the top 100 is more male dominant because male have more of a influence on the UK today. With every company, every item, media text, males are more likely to make it popular. As males are more likely to make something popular for example, Steve Jobs make Apple Software popular.